Website Development



Web Development

What is Website Development?

Website development is a term that can be used in many different ways, on this page we will be referring to new website creation and maximizing the current web structure you have.

Website development can be one of the largest marketing expenses a company can make. Especially due to the impact it can have on your organization if developed incorrectly.

Overall, website development should be handled carefully. Paying more for a website doesn’t always make it better and prices for a website can range from $100.00 per page to $5,000.00 per page. So it is crucial to know what is important to your target market and buyer personas before making a substantial investment.

Overall, there are many factors to consider when building the correct website for your company. Since each company is unique, every website will also be just as unique.

However, there are a few things that are consistent throughout any website project and will also have the largest impact on price. Sales and Marketing Inc. can help guide you through this process to ensure you are making the safest investment for your organization.

What effects the price of your website construction?

Statistics on Website Design

Mobile sites that load 1 second faster experience
more sales than their slower counterparts

of users will leave if the contact information is difficult to find.

More Than
of users will leave if the website doesn't display correctly on the device

More Than
of consumers will leave a site just based on design

More Than
of people will leave a website if the images take too long to load

of users will leave a site if it takes longer than 3 seconds to load

Common Issues We See

  • Website is built under budget, leaving a poor first impression on the customer.
  • Website is outdated, but is not considered a priority to fix.
  • The website is built, but no additional content is being added to increase the digital footprint.
  • Companies have been burned by developers in the past and aren’t sure who to trust for future changes.
  • Especially for B2B companies, the website is not built for inbound marketing making it hard for buyers to engage.
  • Website is not mobile friendly and/or takes far too long to load. (This impacts new websites too.)

Free e-book

6 Steps to Mastering Your

Marketing Strategy

In our latest e-book series, we outline what it takes to build a wold class marketing team. As many business owners know, marketing is constantly evolving and this evolution has forced marketers to confront new obstacles with various techniques, technologies, analytics, and metrics.

This constant evolution makes it easier for marketing programs to become even more unreliable and unpredictable. We tackle these issues by focusing on the steps needed to build a stable and reliable marketing foundation for you and your marketing team. 

In this e-book, you get:

  • The 6 steps to Mastering Your Marketing Strategy
  • Explanations of why each step is important
  • and pro tips to guide you through execution.

Our Approach

The Project & The Team

Whether you need a new website or want to update your existing site. Sales and Marketing Inc. can can execute whatever design and development needs you may have to maximize your website presence. We can even help explain what to be cautious of and help guide you through development if you choose to build the website yourself.

Potential Project Elements Include:

Website Design

Build/Review SEO Strategy

Website Development

Inbound Strategy

Content Strategy

MAP & CRM Integration

Build/Review Site Map

Metrics & Reporting

Team Structure

Client Solutions Manager:

Your client solutions manager is your dedicated consultant and your go-to-resource for any sales and marketing wants and needs you may have. They are the strategist that ensures your company’s goals and objectives are being met in accordance to your schedule and budget.

Additionally, if the project requires the use of one of our dedicated execution partners. They will manage these partners on your behalf to ensure they complete their contractual project within the given timeframe and with the highest level of quality.

Director of Strategy:

In addition to your Client Solutions Manager, there is a Director of Strategy that will be overviewing the project to ensure the project is exceeding your expectations. Additionally, they act as an expert for the Client Solutions Manager if specific issues require a third opinion.

Interested in learning more about Website Development for your company?

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Sales and Marketing Inc.
hq: Cedar Rapids, Iowa
p: 1-800-213-9193
e: Info[at]

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