Marketing Technology Summary
There are a variety of marketing tools that are designed for companies of all sizes. These marketing tools often integrate into larger systems once you have outgrown your current platform. Like other technology systems, there is always an implementation phase that must be worked through to reach the full benefits of the new technology.
Common Issues We See
- Companies are unaware what marketing technologies exist and what impact those tools can have on their organization.
- Various marketing tools have been implemented, but they don’t fully integrate. Causing the marketing team to spend more time switching back and forth between various marketing tools and/or having to spend time transferring information from one system to the other.
- Marketing tools have been introduced to the company and the marketing team, but it hasn’t been fully adopted and used to its full capacity.
- Companies overspend on marketing tools and purchase a system that is complicated and overwhelming. Causing the company to underutilize the tool and ultimately lose efficiency and revenue.
Free E-Book
6 Steps to Mastering Your
Marketing Strategy
In our latest e-book series, we outline what it takes to build a wold class marketing team. As many business owners know, marketing is constantly evolving and this evolution has forced marketers to confront new obstacles with various techniques, technologies, analytics, and metrics.
This constant evolution makes it easier for marketing programs to become even more unreliable and unpredictable. We tackle these issues by focusing on the steps needed to build a stable and reliable marketing foundation for you and your marketing team.
In this e-book, you get:
- The 6 steps to Mastering Your Marketing Strategy
- Explanations of why each step is important
- and pro tips to guide you through execution.
Our Approach
The Project & The Team
If there is a system that is right for you, we will help you implement the new system, minimizing growth pains experienced throughout implementing the new technology. If we feel like there isn’t a system that makes sense for you, we will help you maximize the system you currently have in place.
Regardless, our goal is to maximize your company’s earnings and choose the technology that makes the most sense for you and your bottom line.
Team Structure
Client Solutions Manager:
Your client solutions manager is your dedicated consultant and your go-to-resource for any sales and marketing wants and needs you may have. They are the strategist that ensures your company’s goals and objectives are being met in accordance to your schedule and budget.
Additionally, if the project requires the use of one of our dedicated execution partners. They will manage these partners on your behalf to ensure they complete their contractual project within the given timeframe and with the highest level of quality.
Director of Strategy:
In addition to your Client Solutions Manager, there is a Director of Strategy that will be overviewing the project to ensure the project is exceeding your expectations. Additionally, they act as an expert for the Client Solutions Manager if specific issues require a third opinion.
Interested in learning how these systems can help you?