Digital Advertising



Digital Advertising

What is Digital Advertising?

Digital Advertising is a general term that refers to any sort of advertising that is displayed through a digital channel. For example, this could mean advertising a product and/or service through social media and creating banner ads for a mobile device.

Digital advertising is more widely being accepted as the the new era of advertising as more traditional channels, such as television and radio, are becoming more obsolete. However, with the internet evolving at such a rapid pace, it’s becoming more difficult for business owners to build these digital advertising strategies and also know what’s going to work effectively with your target market.

Digital Advertising Statistics

More Than
of social ads will appear on facebook

More Than
of users left a site because of an intrusive pop-up ad

Of consumers ready to buy
will click on a Google Advertisement

Common Issues We See

  • Digital advertising is done from time to time without a clear expectation or result.
  • Due to various complexities, companies simply opt themselves out of digital advertising.
  • Digital pop-up ads are causing more harm than good, and are perceived as intrusive to the potential buyer.
  • Campaigns are being executed, but metrics aren’t being tracked to measure effectiveness.

Free e-book

6 Steps to Mastering Your

Marketing Strategy

In our latest e-book series, we outline what it takes to build a wold class marketing team. As many business owners know, marketing is constantly evolving and this evolution has forced marketers to confront new obstacles with various techniques, technologies, analytics, and metrics.

This constant evolution makes it easier for marketing programs to become even more unreliable and unpredictable. We tackle these issues by focusing on the steps needed to build a stable and reliable marketing foundation for you and your marketing team. 

In this e-book, you get:

  • The 6 steps to Mastering Your Marketing Strategy
  • Explanations of why each step is important
  • and pro tips to guide you through execution.

Our Approach

The Project & The Team

We carefully review all of your metrics and reporting to determine if your organization is creating a positive ROI for all of your digital advertising. Additionally, we take a careful approach to evaluating and measuring the effectiveness of your digital advertising campaigns to avoid them being perceived as intrusive or bothersome to the consumer.

Again, in everything that we do, we always develop and build your marketing structure with your buyer’s perspective at the forefront of our strategy.

Potential Project Elements Include:

Analyze Digital Strategy

Analyze Design & Copy

Content Distribution Strategy

Technology Implementation

Metrics & Reporting

Team Structure

Client Solutions Manager:

Your client solutions manager is your dedicated consultant and your go-to-resource for any sales and marketing wants and needs you may have. They are the strategist that ensures your company’s goals and objectives are being met in accordance to your schedule and budget.

Additionally, if the project requires the use of one of our dedicated execution partners. They will manage these partners on your behalf to ensure they complete their contractual project within the given timeframe and with the highest level of quality.

Director of Strategy:

In addition to your Client Solutions Manager, there is a Director of Strategy that will be overviewing the project to ensure the project is exceeding your expectations. Additionally, they act as an expert for the Client Solutions Manager if specific issues require a third opinion.

Interested in learning more about Digital Advertising?

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Sales and Marketing Inc.
hq: Cedar Rapids, Iowa
p: 1-800-213-9193
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